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    • BUSINESS & MARKETING
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  • BUSINESS & MARKETING
  • LEGACY & PRESERVATION
  • BOOKS & PUBLISHING

Business & Marketing

Marketing that begins with understanding

Kelowna Video Solutions works with a small number of established businesses that want clearer communication, more useful marketing, and a partner who takes the time to understand the business behind the work.


There is no fixed package or one-size-fits-all campaign.


Each relationship begins by identifying what matters: the customer, the product or service, the obstacles, and the opportunity.


From there, the right tools can be brought together—strategy, websites, video, photography, writing, customer education, or practical digital support.

Long-Term Platform Development 


For some clients, the work extends beyond a single piece of content. It may include planning, filming, editing, publishing, and helping build a clearer long-term presence over time.


This experience has been especially valuable with creative businesses and specialists whose knowledge, process, or products benefit from regular, thoughtful communication.

Selected Business Experience 


Selective ongoing collaborations with local businesses and manufacturers where familiarity, trust, and practical value have been established over time.

Current partnerships include:


  • Mountain Transmission—Ongoing communication and digital support for a community-rooted automotive business—helping translate specialist knowledge into clear, practical information for customers.  
  •  ArtFramer— Documentation and storytelling support for a specialist custom-framing business, focused on craft, process, and the value behind the finished work. 
  • Pacific Spas—More than a decade of experience in retail marketing, customer education, video, websites, and campaign development within the premium pool and spa industry. 
  • Second Tyme Around & LC Fashions—Ongoing business and marketing support for two established Kelowna clothing stores, focused on communicating their existing strengths more clearly, improving consistency across customer touchpoints, and reaching younger shoppers without losing the loyal customers who built the business.


A Focused Working Relationship 


Kelowna Video Solutions works with a small number of clients and projects at a time.


That allows me to understand the people, business, and customer behind the work rather than simply produce individual pieces and move on.


Some relationships are ongoing. Others begin with one practical project. In either case, the goal is the same: understand what matters first, then choose the right way to communicate it.

💬 What Collaborators Say

The projects differ, but the approach remains the same: careful listening, shared purpose, and work developed with the person behind it. 

 

Lorenz has been a thoughtful and dedicated partner in helping us share our work through video and online. He approaches every project with care, clarity, and a deep sensitivity to the emotional and artistic heart of the work. Over the course of filming dozens of videos, developing a documentary, and now rebuilding our website, Lorenz has become a trusted creative partner.

Geert and Elly Maas, July 31, 2025

Geert Maas Sculpture Gardens and Gallery


Working with Lorenz has been a rare and beautiful mix of professionalism, visionary creativity, and skilled videography. He brought not only technical know-how but a deep sensitivity to the heart of what I was trying to express. Our collaborations have sparked something in me—something renewed. I see my work, and my own path, with a fresh sense of possibility.

 Gail Hodgson, June 20, 2025


SO impressed with Lorenz! His attention to research and detail is amazing! Lorenz allows you, as the artist, to sit in the driver's seat, always guiding and checking in to see if his vision fits with yours. He may not paint, but Lorenz is truly an artist in what he creates. Love working with him.

Debby Merkel, May 13, 2024


Working with Lorenz was an absolute joy. He made sure that every detail was taken care of and created a comfortable environment for everyone involved. Lorenz was incredibly easy and kind to work with, making the entire process a breeze from start to finish. I highly recommend him for video content!

Carley Rangen, Mar 5, 2024


I've "discovered" Lorenz Plourde's Process Art Discovery Kelowna to be excellent in the showcasing of local artistic talent and what's behind it all. Lorenz's video production skills are professional and commendable, and he's creating compelling views into the heart and soul of artists' stories and processes. Bravo!

Roger Lee, Jan 19, 2024

Tell Me About Your Business

Tell me a little about your business, what you are trying to communicate, and where things feel stuck or underused. If I think I may be able to help, I’ll reply by email, and we can arrange a convenient time to talk.

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  • BUSINESS & MARKETING
  • LEGACY & PRESERVATION
  • BOOKS & PUBLISHING